Our Story
Ambedo Beauty · Our Story
From a Fated Meeting
to a Beauty Revolution
Two friends, one shared vision — and the world’s first customisable solid gel nail system, designed for home use without compromise on professional results.
Neena & Emily · Co-Founders
| Co-Founder Neena Beauty, community & marketing | Co-Founder Emily Business strategy & operations |
Behind Ambedo
Opposite personalities,
Emily and Neena first crossed paths in late 2020. With Emily’s business acumen and Neena’s deep passion for beauty, they immediately knew they wanted to build something together. Their complementary skills laid the foundation for everything that followed — from late-night product development sessions to launching Australia’s most innovative at-home nail brand. Ambedo Beauty was born from friendship, fuelled by the belief that professional-quality nails should be accessible to everyone — regardless of skill level or budget.
Opposite personalities,
one shared vision
Emily and Neena first crossed paths in late 2020. With Emily’s business acumen and Neena’s deep passion for beauty, they immediately knew they wanted to build something together. Their complementary skills laid the foundation for everything that followed — from late-night product development sessions to launching Australia’s most innovative at-home nail brand. Ambedo Beauty was born from friendship, fuelled by the belief that professional-quality nails should be accessible to everyone — regardless of skill level or budget.
The Journey
Our Story, Step by Step
2020
The BeginningA Fated MeetingEmily and Neena crossed paths and immediately recognised a shared drive to build something meaningful in the beauty space. Opposite personalities, perfectly complementary skills.
2022
Product DevelopmentPlanning BeginsA full year of research, formulation, and deep product development. Understanding what at-home nail customers truly needed — and what the market was missing entirely.
Jan 2023
LaunchOfficial LaunchAmbedo Beauty went live. Our very first customer was named Hope — a fitting sign. Her early support validated everything we had worked towards.
2023
InnovationWorld-First InventionWe invented and patented our revolutionary DIY customisable nail system — a unique palette that lets customers personalise their gels, swap colours, and replace capsules without mess or waste.
🔬 Design Patent Holder
2023
MediaStyle Magazine FeatureFeatured in Style Magazine’s Women of Brisbane special edition, highlighting our founders’ journey and innovative approach to the beauty industry.
📰 Style Magazine — Women of Brisbane
2024
CommunityGrowing CommunityFocused on building a genuine community around our brand — connecting with customers who shared our passion for beautiful, accessible nails at home.
2025
AwardPrevention Magazine WinnerAmbedo Beauty won the national Prevention Magazine Award for Best DIY Mani/Pedi 2025 — validating our commitment to creating high-quality, user-friendly nail products that genuinely deliver at home.
🏆 Best DIY Mani/Pedi 2025 — Prevention Magazine
Now
OngoingThe Journey ContinuesConstantly innovating, constantly listening. New products, new breakthroughs — all in service of bringing the joy of beautiful nails to everyone.
What We Make
Three systems. One brand. Your nails.
Every Ambedo system is designed for home use — no professional training required.
System 01Solid Gel Nail PolishLong-lasting, chip-resistant colour in a clean solid format. No mess, no drips — just professional finish at home.Best for: Colour lovers & beginnersShop System 01 →
System 02BIAB Builder GelStrengthen and extend your natural nails with our bio-inspired builder gel. Flexible, durable, and nail-friendly.Best for: Nail growth & strengthShop System 02 →
System 03Speedi ManiProfessional results in 10 minutes. Our fastest system for when you need flawless nails without the wait.Best for: Time-poor & on-the-goShop System 03 →
“ We believe beautiful nails should be accessible to everyone, regardless of skill level. Our products are designed to be easy to use while delivering professional-quality results. Emily & Neena · Co-Founders, Ambedo Beauty
Not Sure Where to Start?
We’ll guide you, step by step
Whether you’re completely new to at-home nails or looking to level up — we have resources to take you from unsure to nail-obsessed.
Step-by-Step GuidesDetailed how-to guides for every Ambedo system — from prep to finish. Written for real people, not professionals.View Guides
Join Our CommunityThousands of Ambedo customers sharing tips, inspo, and real results. Brisbane’s most passionate nail community — open to everyone.Get in Touch
Ambedo Beauty · Australian Owned · Women Founded · Patented Innovation · Est. 2023